Tag Archives: Brainstorming

What’s in a name?

1 Apr

What’s in a name? A lot actually. It predetermines who you will be as a business, it tells your customers who you are and hopefully also covers what you provide be it a service or product. My business name will also dictate my branding. What do I want my brand to convey? I’ll discuss this in a later post when I nail down my logo.

I knew getting into this I’d have to be creative and clever. This is where my job in marketing has helped me out.

I wanted something that would say it all, be easy to say and spell, be relevant to the product I’m offering, sound current and be nicely wrapped up with a nice ring to it.  Oh, and of course be Google friendly.

Having the word “album” in the name is key not just because it says it all, this word is also a French word. Living in Montreal I have to think on a 2-way street if I want to grow my business locally as well as virally.

Have you ever done brainstorming exercises where you take a paper and a pen and just write whatever words come to mind? If you don’t do it. You should. The creative juices get to flowing before you’ve even realized what’s happened.

Some things I came up with…that weren’t so hot…

– I do albums (cute, clever, has ‘album’…but not quite enough)

– Wedding book (too narrow of a field, I’d get pigeon holed for sure)

– Brilliant Books (I might have been mistaken for a bookstore or note pad supplier)

Some other words I played with: compilation, collection, assemblage (where my French kicks in), picturesque…

So how did I get to “A many splendid album”? you ask. I’m a romantic at heart and a big fan of music. So I looked to my Jazz collection for some inspiration. A favourite of many-Frank Sinatra-recorded a version of the first song ever written for a movie to become #1 on the charts and also carried the name of the film and was adapted from a novel and later a spin off soap opera(thank you Wiki). Any guesses yet? ” Love is a many-splendored thing”.

Call it creative influence. Changing splendored for splendid is a tactical move. Typing splendored isn’t as easy as typing splendid…not to mention it’s not really a word. Familiarity it is.

So how does this related to the message I want to convey? Being recently married and still very much in love I wake up everyday knowing that I’ve found that one true love. If you’ve ever been there you know what I’m talking about. I want to bring those moment together in one place where they can be cherished, proudly displayed, and passed on to future generations.

Love is…it goes without saying love is what will be in the pages of the many splendid albums I will create.

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